by indiebooks | Apr 11, 2014 | How-To Articles
Would you like to add $100,000 or more to your annual income? Read on. One day Henry was taking his two teenage sons from their home in San Diego to Disneyland. Along the way Henry stopped to give a speech to a group of Orange County business owners while the boys...
by indiebooks | Apr 2, 2014 | How-To Articles
Did you know that psychologists and sociologists have repeatedly found that people are more motivated to avoid pain than to seek pleasure? Your target market experiences its own unique frustrations and pains. The secret to maximizing your attraction factor is to...
by indiebooks | Apr 1, 2014 | How-To Articles
If you are a consultant who is a little frustrated about how to attract enough clients, you are not alone. Many independent professional consultants – advertising agencies, public relations firms, interactive Internet/Web companies, and graphic design studios –...
by indiebooks | Mar 31, 2014 | How-To Articles
Before you write a book (or work with a ghost writer to help you write a book), you need a plan. By following the questions in this chapter a consultant can create a blueprint for a book that will attract clients. The important aspect to focus on is to have the book...
by indiebooks | Mar 31, 2014 | How-To Articles
Management visionary Peter Drucker said, “there is only one valid definition of business purpose: to create a customer.” To do this, a business must answer three classic questions: What is our business? Who is our client? What does our client consider valuable?...
