How Authors Find Clients Through Public Speaking

First, let’s acknowledge a universal truth: Nobody likes public speaking. At least, not at first. Standing in front of a group of strangers can be nerve-wracking. Luckily, there’s a cure, and it’s simple: practice, practice, practice. Few things make as much client...

How to be Paid to Market

Would you like to add $100,000 or more to your annual income? Read on. One day Henry was taking his two teenage sons from their home in San Diego to Disneyland. Along the way Henry stopped to give a speech to a group of Orange County business owners while the boys...

How to Market to Client Pain

Did you know that psychologists and sociologists have repeatedly found that people are more motivated to avoid pain than to seek pleasure? Your target market experiences its own unique frustrations and pains. The secret to maximizing your attraction factor is to...

How to Turn Client Pain into Marketing Gain

If you are a consultant who is a little frustrated about how to attract enough clients, you are not alone. Many independent professional consultants – advertising agencies, public relations firms, interactive Internet/Web companies, and graphic design studios –...