How to Get Paid for Your Tips

Is there another way to woo and win clients, position yourself as an expert and get paid for it in the process?  Consider the humble self-published tips booklet. What is a tips booklet? Tips booklets educate a target audience with tips, techniques, or strategies. Tips...

How to Increase Revenues by Publishing

If you are an independent professional or solo consultant, how should you use getting published to increase revenues? First, understand that generating leads is an investment and should be measured like any other investment.  Next, quit wasting money on ineffective...

How to Write if You Are Not a Writer

If writing for you is, as a late New York Times sportswriter put it, “easy . . . you just sit down at a typewriter and open a vein,” then the tourniquet for you may be a ghostwriter or collaborator. Getting published is an important variable in the marketing success...