by indiebooks | Sep 10, 2024 | News
Healthcare providers and their patients usually don’t realize how much healthcare marketing helps them both. “The breakthrough for healthcare services comes from systematic referral source marketing, which is about reaching, connecting, and engaging with...
by indiebooks | Jul 16, 2024 | News
When a CEO announces the need for a new marketing plan, the marketing team may find themselves drowning in a sea of potential digital marketing strategies. “A planned approach is possible no matter where a company begins the process,” says Corey...
by indiebooks | Jun 7, 2024 | News
If you are not sharing parables like a famous rabbi from 2,000 years ago, you are missing opportunities to brand yourself as an authority in your industry, says personal branding expert Lisa Apolinski. “Stories with details that are relevant to your...
by indiebooks | May 23, 2024 | News
Family caregivers now encompass one in five Americans. Sometimes, the more mobile and lucid the loved one being cared for is, the more difficult it can be to work through their caregiving problems. “Creativity plays a crucial role in caregiving and they key is...
by indiebooks | May 10, 2024 | News
Because we no longer live in a world of localized news coverage, few positions within a police department are as vital to community relations success as the strategic communications advisor known as the public information officer. Unfortunately, many police department...
by indiebooks | May 2, 2024 | News
The number one rule for professionals like financial advisors, accountants, coaches, attorneys, and marketing consultants who want to attract new clients is, don’t sound like a salesperson. “Enroll, don’t sell” is the main message...
