by indiebooks | Mar 26, 2024 | News
Cybercriminals are not just evolving; they are thriving. According to one cybersecurity expert, the ever-increasing intertwining of our lives with technology necessitates a vigilant defense by every organization to ward off cyber threats. Cyberspace Guardians: A...
by indiebooks | Jan 30, 2024 | News
When it comes to a business transition, most family business owners “fly by the seat of their pants.” That’s the view of family business expert Chrissy Myers, author of the book Reluctantly Resilient: One CEO’s Journey to Thriving in Leadership...
by indiebooks | Jan 11, 2024 | News
Client acquisition is a science that must be artfully executed, especially by professional service professionals who want to be viewed as trusted advisors. That is the advice of Craig Lowder, lead author of the book, Trusted Advisor Confidential: The Insider’s...
by indiebooks | Jan 9, 2024 | News
Most private company boards are advisory, not fiduciary boards, and for a good reason. “Owners want advice, but they don’t want to give up control to outsiders,” says Bruce Werner, strategic advisor to private company owners and author of the...
by indiebooks | Oct 19, 2023 | News
Companies, even highly technical business-to business (B2B) firms, must develop messaging that connects emotionally with their prospects. Great messaging should provoke, entertain, and inspire, advises B2B marketing expert Christine Slocumb. “Emotion drives 80 percent...
