How to Market to Client Pain

Did you know that psychologists and sociologists have repeatedly found that people are more motivated to avoid pain than to seek pleasure? Your target market experiences its own unique frustrations and pains. The secret to maximizing your attraction factor is to...

How to Turn Client Pain into Marketing Gain

If you are a consultant who is a little frustrated about how to attract enough clients, you are not alone. Many independent professional consultants – advertising agencies, public relations firms, interactive Internet/Web companies, and graphic design studios –...

How to Create a Business Book Blueprint

Before you write a book (or work with a ghost writer to help you write a book), you need a plan.  By following the questions in this chapter a consultant can create a blueprint for a book that will attract clients. The important aspect to focus on is to have the book...