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Digital Marketing Expert Corey Morris: The Five Phases Necessary For Digital Marketing Success
When a CEO announces the need for a new marketing plan, the marketing team may find themselves drowning in a sea of potential digital marketing strategies. "A planned approach is possible no matter where a company begins the process," says Corey Morris, the CEO...
Personal Branding Expert Lisa Apolinski: Four Reasons To Use Storytelling Like Jesus In Your Marketing
If you are not sharing parables like a famous rabbi from 2,000 years ago, you are missing opportunities to brand yourself as an authority in your industry, says personal branding expert Lisa Apolinski. "Stories with details that are relevant to your industry are...
Caregiver Advocate Pamela Straker: Four Pivotal Points At The Start Of The Caregiving Journey
Family caregivers now encompass one in five Americans. Sometimes, the more mobile and lucid the loved one being cared for is, the more difficult it can be to work through their caregiving problems. "Creativity plays a crucial role in caregiving and they key is to...
Police Chief Christopher Cook: Six Critical Communication Goals For Police Departments
Because we no longer live in a world of localized news coverage, few positions within a police department are as vital to community relations success as the strategic communications advisor known as the public information officer. Unfortunately, many police department...
Business Development Expert David Goldman: The Four Phases of Attracting New Clients
The number one rule for professionals like financial advisors, accountants, coaches, attorneys, and marketing consultants who want to attract new clients is, don't sound like a salesperson. "Enroll, don't sell" is the main message of David Goldman, lead author...
Business Process Expert Maribel Topf: Eight Lessons To Improve Profitability Through Operational Excellence
In this rapidly changing world, operational excellence via continuous improvement (CI) is a necessity for organizations to remain relevant and profitable. But don't count on old-school thinking and hierarchies to win the day. "Traditional management models often rely...
Dental Hygiene Expert Brandi Hooker Evans: Five Ways Your Dental Hygienist Can Save Your Life
Startling statistic: Nearly half of the Earth's adult population struggles with oral infection, and for many it will be fatal. For seniors, the number jumps to seven out of ten. "For the first time in history, more people are dying from chronic rather than...
Cyberspace Security Expert Sly Cotton: 10 Top Skills For A Great Cyber Security Chief
Cybercriminals are not just evolving; they are thriving. According to one cybersecurity expert, the ever-increasing intertwining of our lives with technology necessitates a vigilant defense by every organization to ward off cyber threats. Cyberspace Guardians: A...
Family Business Expert Chrissy Myers: Five Tips For Making A Successful Family Business Transition
When it comes to a business transition, most family business owners "fly by the seat of their pants." That's the view of family business expert Chrissy Myers, author of the book Reluctantly Resilient: One CEO's Journey to Thriving in Leadership and...
Sales Effectiveness Expert Craig Lowder: Ten Steps Trusted Advisors Can Use to Attract More Right-Fit Clients
Client acquisition is a science that must be artfully executed, especially by professional service professionals who want to be viewed as trusted advisors. That is the advice of Craig Lowder, lead author of the book, Trusted Advisor Confidential: The Insider's Guide...
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