News
Private Company Strategic Advisor Bruce Werner: Errors To Avoid When Structuring Your Board Of Directors
Most private company boards are advisory, not fiduciary boards, and for a good reason. "Owners want advice, but they don't want to give up control to outsiders," says Bruce Werner, strategic advisor to private company owners and author of the book Navigating Private...
B2B Marketing Expert Christine Slocumb: Seven Ways To Incorporate Emotion Into Your Marketing Messaging
Companies, even highly technical business-to business (B2B) firms, must develop messaging that connects emotionally with their prospects. Great messaging should provoke, entertain, and inspire, advises B2B marketing expert Christine Slocumb. “Emotion drives 80 percent...
Homeowner Association Legal Expert Barry Ross: Answers To Many HOA Questions
Approximately 25% of the U.S. population lives in a community association, more commonly known as a homeowner’s association or HOA. According to the Community Association Institute, these homeowners pay more than $96 billion annually in assessments. Attorney Barry A....
Experts in eLearning Theresa Ashby and Laura Neubauer Reveal Four Principles For eCourses That Can Scale A Service Business
There are proven step-by-step secrets to earn long-term income by scaling and automating a service business through the rapidly growing trend of eCourses, other types of digital products and automation. That’s the point of view of the new book by Theresa Ashby and...
Neuropsychologist Steve Swavely: Seven Levers Leaders Can Use To Self-Motivate Employees
Discoveries in the brain science of neuropsychology reveal the best way for leaders to motivate employees is to get them to motivate themselves. That’s the advice from neuropsychologist Steve Swavely in his book, Ignite Your Leadership: The Power Of Neuropsychology To...
Executive Coach Manisha Dhawan: Eight Key Principles For The Digital Agile Leader
To help workers who are struggling with a disruptive pace of change, leaders need to rapidly adapt to an ever-changing digital world. “The influx of change on an individual and global level is leaving people wary, uncertain and exhausted,” says Manisha Dhawan, author...
A Cancer Survivor’s Marathon Race Against Death
Even casual sports fans are aware of an annual event when Major League Baseball hosts Stand Up To Cancer. The play on the field stops briefly and almost every person in the ballpark stands up holding a placard honoring someone in their life dealing with the scourge...
Marketing Execution Expert Clare Price: How to Eliminate Trial and Error Marketing
RALEIGH, NC, October 19, 2022 / PR Newswire / When it comes to predictable marketing, the operating system is the solution. The right marketing operating system can create sustainable and predictable marketing growth. That’s the advice of marketing execution expert...
Presentation Experts Fripp, La Croix and Brown: Speech Openings That Are Remembered and Repeated
SAN FRANCISCO, Sept. 13, 2022 /PRNewswire/ -- Whether you're talking to one person or 100, you want to connect with your audience in less than one minute if you want to be remembered and repeated. "You have 30 seconds to immediately command the attention of...
Digital Marketing Expert Lisa Apolinski: Four Areas Every Business Must Examine To Gain Market Share Come What May
PHOENIX, ARIZONA, August 29, 2022 / PR Newswire / What if the pandemic was only a dress rehearsal? Could your business survive the next big devastation? “Instead of guessing or seeing how things play out, use data to give your organization the best chance of success...
Questions about Publishing?
Visit our Learning Center to see frequently asked questions and get tips on the preparation, publishing and marketing of your book.