The Digital Marketing Success Plan
Corey Morris
Start Planning For Success
Digital marketing has become a critical component of marketing strategies, but one that can often feel hard to implement and measure. Keeping up with emerging technologies, dealing with team turnover mid-campaigns, and hard-to-interpret KPIs are just some of the things that can lead to frustration and worry that your marketing dollars are being wasted. Having a digital marketing plan that is documented, objective, and fully defi nes your goals, roles, and resources is critical. Without one, you’re relying on what is in people’s heads, following some sort of checklist, or just doing things on a whim when there’s extra time or interest.
The START planning process works through fi ve phases to build a data-driven and outcomes-oriented plan for your business–one that spells out accountabilities for your teams and gets buy-in from your stakeholders. This practical guide will get you on the path to digital success and measurable returns on investments.
Corey Morris
COREY MORRIS is the owner and president/CEO of Voltage, a digital marketing, design, and web development company. He has spent nearly two decades working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. He is the recipient of the Kansas City Direct Marketing Association (KCDMA) 2019 Marketer of the Year award.
Praise for The Digital Marketing Success Plan
“There is so much more to digital marketing than just knowing the platforms, creating ads, and calculating your ROAS. Corey has taken a complex and everchanging part of modern marketing and broken it down into a systemized process for success.”
“Reading The Digital Marketing Success Plan ensures that every dollar you put into your online marketing will be spent strategically.”
“Too often, businesses get lost in vanity metrics, but Corey’s focus on meaningful, business-driven metrics is a game-changer. His real-world examples provide how digital marketing can directly contribute to business growth, making his book an invaluable resource.”