Smooth Selling Forever

Craig Lowder

The Race is on for Smooth Selling


What is smooth selling? Think of the successful America’s Cup yachting teams as the metaphor. What it takes to win the America’s Cup yacht race can readily be likened to winning in sales:

  1. Assess. In business the first step is to assess the four critical areas of sales operations: strategy, methodology, performance metrics, and people.
  2. Design. Different challenges call for different sales approaches. For instance, do you need a sales team of hunters, farmers, or both?
  3. Deploy. In business you need to deploy the sales team and support systems. They need to know what the strategy is and what is expected of them to win.
  4. Execute. To succeed in business, the execution of the sales plan must be properly managed. Like in sailing, this calls for leadership.

Smooth Selling Forever enables small and mid-size business leaders to generate significant, predictable, and sustainable sales growth. Based in the science of selling, when applied correctly and managed vigilantly, smooth selling produces revenue results in a systematic fashion.

Craig Lowder

Craig Lowder is a sales-effectiveness expert with a thirty-year track record of helping owners of small and mid-size companies achieve their sales goals. As the president of MainSpring Sales Group, Lowder has worked with over fifty companies and increased first-year annual sales from 22 to 142 percent.

Learn more about Craig as a speaker.

Praise for Smooth Selling Forever

Smooth Selling Forever is a No BS, easy to follow handbook on how to create significant, predictable and sustainable sales growth that will become required reading for all of my CEO Vistage Members.”

Dick Smith

Chicago VISTAGE Chair and Host of GAME BREAKERS Radio Show – AM/560 THE ANSWER

“There are a lot of books on sales that give you the thoughts but lack the true tools to help you move forward. Smooth Selling Forever is full of the necessary to execute a strategy for more effective selling and better results.”

Tom Searcy

CEO of Hunt Big Sales and coauthor of "Whale Hunting"

“Craig is a true sales strategist and it shows. For any sales executive who recognizes that they are stuck but isn’t sure where to turn, start by reading this book.”

Richard Fenton and Andrea Waltz

Authors of "Go for No!"