Secrets of Franchise Success

Marc Camras & Melissa Hart Woods

The Formula for Becoming and Staying a Top Producing Franchisee


The dream of being a Top 20 percent franchisee in any system is alive and doing well, if you take the time to learn how others have done it and then apply that knowledge. Secrets of Franchise Success contains the secrets and wisdom of Top 20 percent franchisees, drawn from proprietary research conducted with business owners from a variety of franchise systems.

Secrets of Franchise Success is designed to help:
• Franchisees who have not achieved the success they wanted
• Franchisors looking to identify great candidates and understand how to help underperforming franchisees
• Those who are thinking about becoming franchise business owners
• Anyone else who has ever wondered what it takes to be a Top 20 performing small business owner in any industry

As franchise experts and business coaches, Marc Camras and Melissa Woods have been working successfully with new franchisees and
business owners for close to two decades. Take the advice in this hands-on guide and learn the formula for becoming and staying a top
producing franchisee.

Marc Camras, PhD

Marc Camras has a masters in Human Development and a PhD in Human Information Processing, has coached executives and entrepreneurs for a decade, and prior to that was a partner in a highly recommended HR consulting business. For the past nine years, he has worked successfully with wannabe entrepreneurs and frantrepreneurs, connecting them with franchise companies that are a match for their interests, skills, and goals, and prepared them for business ownership.

Melissa Hart Woods

Melissa Woods built a children’s gym business from the ground up, franchised it to forty units (domestically and internationally) and sold it. After the sale of her company she went to work as Director of Coaching for an international small business coaching company where she designed and implemented coaching programs for small business owners. For the past six years, Melissa has been coaching and consulting small business owners, entrepreneurs, and frantrapreneurs across a range of industries who are interested in increasing profits and gaining market exposure.