Reinventing Ralph

John Waid

A Little Story About A Big Idea In Selling


The day of process-laden selling models has run its course. Great selling is about great habits, and the process models do not do this requirement justice. The best salespeople do not sell; they help people to buy and have built values and behavior around this. Selling is not the action. Buying is.

In this story, Ralph, a salesman in his thirties who has come up on some really bad times at work and home, discovers three transcendent values. He helps to discover and climb Culture Mountain and become a winning, culture-driven salesperson. No matter at what level you are in sales, you can never underestimate the power of simplicity and a mentor who understands you.

John Waid

John Waid has thirty years of sales and sales leadership experience in Fortune 500 companies and twelve years of senior consulting experience in the learning and development field. John earned his MBA in International Business from a top program and is fluent in three languages which has allowed him to work in Europe, North, Central and South America. He started his own firm, C3—Corporate Culture Consulting, to work with leaders and their companies on their cultures.

Learn more about John as a speaker.

Praise for Reinventing Ralph

“As the author of The Platinum Rule—‘Do Unto Others as They Would Have You Do Unto Them’—I am so pleased that Ralph reinvents himself by treating people as they want to be treated (The Platinum Rule®). Reinventing Ralph helps people buy by understanding
their personality.”

Dr. Tony Alessandra

Hall-of-Fame professional speaker and author of "People Smart in Business"

“You MUST read this little gem of a book! It is insightful, inspiring, charming and a quick-read. Its lessons and wisdom are woven marvelously into this fable of learning a new way to approach sales. Forget those old hackneyed sales techniques—this is something NEW.”

Greg Godek

Author of the three-million-copy bestseller "1001 Ways to be Romantic"

“Sales are key to growth and success in companies. Having a sales culture that focuses on curiosity, accountability, and people skills is extremely powerful. As a CEO and salesperson from a young age, I encourage you to read how Ralph reinvents himself in this must-read
book for everyone in sales.”

Mike Tattersfield

CEO and President Krispy Kreme Doughnuts