No Bullsh!t Marketing
Dave Mastovich
17 Contrarian Ways To Increase Referrals For Healthcare Services
Every organization, whether in healthcare or beyond, relies on key referral sources or centers of influence to grow and thrive. How can you ensure these vital connections are actively driving potential customers or clients your way? Systematic referral source marketing is your untapped advantage.
No Bullsh!t Marketing helps identify the six target markets that really matter for your marketing efforts and teaches you how to think differently, challenge assumptions, and drive positive change. This how-to guide is full of practical tips that will make your marketing more efficient and lead to increased referrals for your services.
Dave Mastovich
Dave Mastovich is the CEO and Founder of MASSolutions, a strategic marketing consultancy known for driving growth through innovative marketing solutions and creative storytelling. He is the author of Get Where You Want to Go Through Marketing, Selling, and Storytelling and the host of The NO BULL$H!# Marketing Podcast. Dave leverages cognitive science and 80/20 analysis, combined with systematically gathered insights, to drive the creative art.
Praise for No Bullsh!t Marketing
“Dave Mastovich’s book really resonated with me. We at Vistage have found that referral source marketing is a key component of our strategic growth plan. No matter what industry, Dave’s book is a guide to help one define their plan, which in turn can provide increased credibility, cost-effective marketing, targeted leads, increased customer loyalty, and long-term growth.”
“I knew almost everything about marketing until I read this book. My many blind spots showed up through Dave’s book and the great stories in it. The road map he sets out is clear and can be done by non-marketers who need the performance marketing brings.”
“Dave Mastovich’s No Bullsh!t Marketing is a breath of fresh air for anyone looking to enhance their marketing strategies. His no-nonsense approach and practical insights are invaluable, whether you’re in healthcare or any other industry. This book is a must-read for those serious about driving growth and achieving real results.”