The Race To Relevance
Colt Briner
PURPOSE IS THE NEW GAME CHANGER
When purpose drives an organization, it fuels more than market growth—it inspires meaning in every role. A clear purpose attracts and retains a committed workforce, delivers shareholder returns, and shields against disruption. A clear purpose is more than a moral compass; it’s a competitive edge, transforming organizations into beacons of success in a landscape where change is the only constant.
Colt Briner
Colt Briner is a twenty-year, Finny award-winning marketing and communications (MarCom) exec that has been featured in Forbes, Entrepreneur, and Fast Company. Founder of the B2B growth consultancy Scrappy AF, Colt supports multiple nine-figure brands across multiple industries. He is a guest presenter for MBA programs and a sought-after global speaker.
Praise for The Race To Relevance
“The next generation of employees is looking for something more—and this book delivers. A must-read for leaders, The Race To Relevance off ers insightful strategies to create purpose-driven businesses that inspire teams, foster loyalty, and drive meaningful impact.”
“Colt Briner’s guidance in helping us craft and clarify our purpose has been absolutely transformative for our business. The Race To Relevance is an essential read for any leader looking to defi ne and align their organization with their ‘why.'”
“Colt has taken purpose, one of the cornerstones for successful leadership, and made it come alive. We all need to discover a sense of purpose in our daily lives in order to grow. A great read and well worth the investment of your time and attention.”