By Henry DeVries, CEO of Indie Books Intl.
You can share something in common with Bill Gates, Jack Welch, Ray Kroc, Hillary Clinton, and Donald Trump. All have used ghostwriters.
Getting published is an important variable in the marketing success quotient. Don’t let the excuse that you’re not a good writer prevent you from earning a byline.
What is essential and can never be farmed out, however, is your ability to present quality information and ideas. Your material should spark an “ah ha” in your readers and ignite them to reach greater heights. If you can prompt someone else to succeed, then you will have too.
If writing for you is, as a late New York Times sportswriter put it, “easy . . . you just sit down at a typewriter and open a vein,” then the tourniquet for you may be a ghostwriter or collaborator. (If you are a millennial, a typewriter is a device that authors once used to write before the personal computer. It was a big upgrade over the pen.)