By Henry DeVries, CEO of Indie Books Intl.
A client recently contacted me about some of his books that contained a big mistake. Thanks to Print on Demand there was not a huge print run, but he had twenty books to dispose of and he did not want them to fall into people’s hands. What should he do he asked.
My reply: “Fahrenheit 451.”
As Ray Bradbury began the book, “It was a pleasure to burn.” The title of the sci-fi masterpiece Fahrenheit 451 refers to the temperature that books burn.
Enough about destroying books. What about creating them? I interviewed Bradbury about how he came to write that book. He rented a typewriter for ten cents per half hour in a library basement at UCLA and plowed away for a week with a bag of dimes. He had to spend $9.80.
Most consultants and coaches overthink their books and articles. Just carve out some time and do it. If you don’t have a week, try half a day every week for three months. But unlike Bradbury, don’t do it alone. Get a structural/development editor to help you create a blueprint and give you feedback.
Five hours a day for twelve weeks is all I ask.
If you are a consultant or coach who struggles with marketing, you are not alone. Many independent consultants and coaches are tired of the rejection, frustration, and mystery of marketing.
There is a better way to attract clients. The secret is to turn their pain into your gain. Start by asking clients about their pains. Then gather information on how to solve those worries, frustrations, and concerns.
Let me ask you this (now be honest): Do you really understand the problems of your prospects and clients? Or do you just think you know? Make no doubt about it, the stakes are high. Wrong marketing messages will cost you potential clients and lead to more struggles and frustration.
In my workshops when I say “You make more money selling Vicodin than vitamins,” somebody always quips: “What about selling Viagra?”
Viagra solves a pain. Trust me.