By Henry DeVries, CEO of Indie Books Intl.
Recycle the book content to get publicity to promote the book. Articles with how-to tips from your book is the publicity gift that keeps giving.
Better than any brochure is the how-to article that appears in a publication that your target clients read. The master of helping consultants and coaches do this is my buddy Russell Trahan, owner and president of PR/PR Public Relations. Amazingly, 100 percent of his clients get article placements.
“Having articles in association and trade publications makes you an authority in your field,” says Trahan. “Your articles will help you gain name recognition on a national level.”
Here is Trahan’s format for a great article that magazines want to publish:
- Create a provocative title.
- Start off with a great opening sentence, also known as “the lead.”
- Open with a story.
- Use the second paragraph to relate the dilemma to the readers.
- Give three to eight tips, strategies, or steps the reader can take to solve the problem. Use bullet points or numbers.
- Give a very brief, one-paragraph summary with a call to action at the end.
- Keep the word count around 800 to 1,000 words.
- Include a resource box with your contact information.
- In the resource box, mention your book, company, product or service. Also mention any CDs, DVDs or online videos you have.
- And some don’ts: don’t promote yourself or your book within the article, don’t write it in first person, and don’t give your opinion, but state facts instead.