From Mad Men To Modern Marketing
Michelle Stansbury
How Marketing Leaders Can Dramatically Improve Results
Audiences loved watching the compelling world of advertising depicted in Mad Men, where we were captivated by the masterful art of persuasion and creativity. But is a riveting campaign pitch enough in today’s results oriented marketing landscape?
Success lies in learning from the foundation of storytelling we saw in Mad Men and combining it with modern tools and know-how. From Mad Men To Modern Marketing teaches today’s marketers how to use branding and tailored messages to differentiate from competitors, leverage data and market research, and integrate a cohesive strategy across marketing channels.
Michelle Stansbury
Michelle Stansbury is an award-winning public relations professional with twenty years of experience in communications. She leads Little Penguin PR, a San Diego-based boutique public relations company. Clients work directly with Michelle on everything from strategy to execution, receiving industry-leading experience without the ‘agency’ price tag. Little Penguin PR builds credibility, generates positive press and media exposure, and increases company visibility. PR campaigns are laser-focused on goals, resulting in impressive coverage that turns quick wins into long-term brand value.
Praise for From Mad Men To Modern Marketing
“Michelle Stansbury’s From Mad Men to Modern Marketing is a must-read for anyone passionate about PR and marketing—it’s packed with profound insights and practical strategies that seamlessly blend the brilliance of classic advertising with today’s modern tactics. Her ability to distill complex principles into engaging, actionable lessons is unmatched, and the examples from Mad Men make it a joy to read.”
“Finally, a marketing book that is time-tested, immediately accessible, and proven to work. Keep this book within arm’s reach and refer to it often. You will be glad you did and watch your results soar!”
“If you’re an executive or marketing professional seeking a go-to resource on proven strategies and tactics that successfully promote your organization, Michelle Stansbury’s From Mad Men to Modern Marketing is it! The book incorporates tried and true classic advertising concepts with today’s distributed communications model. Michelle explains complex principles in actionable ways, and her authentic and engaging self comes through in the writing.”