Dental Image Branding

Janice Hurley

How to Create Optimal Patient Impact


You really can make a positive effective impact on your patients from start to finish by looking at your practice through the eyes of your consumer. The advice offered in Dental Image Branding is for the dentist, hygienist, office manager, and dental assistants. It takes a village to create an image and a consistent practice brand. 

Janice Hurley will show you how to avoid the biggest mistakes that drive away patients and how to optimize patient impact using the five senses: what patients see, hear, smell, taste, and feel. 

Janice Hurley

Dentistry’s Image Expert, is an authority on practice impact and branding. She has more than 25 years experience as a dental consultant helping professionals use the tools they have to gain higher treatment acceptance and attract quality patients. She works with both dental and hygiene schools to help graduates achieve the presence they desire. Her goal is that everyone understands how to better use their professional energy for success. She is an international author and speaker on what it takes to project professional excellence and confidence so others feel it instantly. She specializes in elevating the new patient experience and confidently presenting treatment.

Praise for Dental Image Branding

“Janice is a gem and an expert on all things image pertaining to dentistry. I cannot remember the last speaker who kept our audience engaged until the very end. Janice is a valuable asset to the profession of dentistry. She has an eye for class and professionalism and touched the lives of our participating staff like no other.”

Matthew J. Kormylo


“If you think it’s too late to make a first impression then think again! Janice empowers you with the tools to not only make a great first impression but a lifelong lasting impression.”

Shannon Russell

DDS 1st Impressions Dentistry

“Your brand is your reputation. Janice, known as the “Dental Image Expert,” helps dental teams successfully exude a confident and professional brand that is unique to their specific core values. Dental Image Branding is a step- by-step guide to help you and your team achieve maximum results.” 

Judy Kay Mausolf

Inspirational Speaker, Author and Culture Specialist