The Red Apples Way

Marc Robertz-Schwartz

How Nine Core Values Transformed A Business Founded On Fear & Desperation Into One Of Passion & Purpose

Laid off from his job, desperate to provide for his family, The RED APPLES Way is the candid story of one “accidental entrepreneur’s” trajectory to small business greatness, growth, and international honors, guided by nine impactful and transferable core values. Put aside your mission-and-vision exercises and discover how a foundation of values including integrity, accountability, and community impact can become your most valuable competitive asset.

Marc Robertz-Schwartz

Marc Robertz-Schwartz is an award-winning media and marketing executive and entrepreneur with a background in broadcast, branding, multi-platform video content development, creative, and advertising. He founded and grew Red Apples Media, a fullservice marketing agency, until its sale in late 2024. Marc is a three-time regional Emmy Award winner and nineteen-time Telly Award winner.

Praise for The Red Apples Way

“Interweaving insightful business lessons with fascinating, humorous and touching personal narratives, The RED APPLES Way is an essential read for anyone interested in learning how to live, work, and build a business with integrity.”

Brian Selznick

Author and illustrator of The Invention of Hugo Cabret, the basis for Martin Scorsese’s Oscar-winning Film Hugo

The RED APPLES Way delivers authentic storytelling with practical wisdom. This engaging journey through a successful entrepreneur’s professional and personal experiences offers actionable insights that have transformed my approach to leadership, especially the powerful concept of openly releasing control to achieve greater success.”

Ryan Harchar

Senior Director, Jones Lang LaSalle (JLL)

“Marc Robertz-Schwartz reminds us that integrity and excellence aren’t soft ideals— they’re smart, sustainable business strategies. The RED APPLES Way is an inspiring, real-world guide for leaders who want to build trust, elevate culture, and lead with purpose.”

Jacqueline Whitmore

Author of Business Class and Founder of The Protocol School of Palm Beach