Health Tech Giant Slayer
Fred L. Sheffield
Your David-versus-Goliath Playbook
In the battle for sustainable growth, smaller health tech companies often find themselves up against industry giants—seemingly invincible competitors with vast resources and influence. But size isn’t everything. Health Tech Giant Slayer reveals how underdog CEOs can transform their approach, sharpen their strategy, and execute with precision to take on even the most formidable opponents.
Fred Sheffield provides a proven framework for scaling—The 5 Stones Growth Systems™—built to help companies drive predictable and sustainable growth, outperform larger competitors, and exceed financial goals. Whether you’re a startup or a scaling health tech company, this book is your ultimate guide to competing differently—and winning.
Fred L. Sheffield
Fred Sheffield has spent twenty-five years transforming sales and marketing organizations into multimillion-dollar revenue producers. He specializes in introducing the structure, discipline, and process rigor that enable teams to win against much larger, well-funded competitors. As a chief revenue officer for multiple health tech SaaS companies and former general manager at organizations ranging from startups to market leaders, Fred has consistently delivered scalable and predictable growth by building systems that work.
Praise for Health Tech Giant Slayer
“Health Tech Giant Slayer is the ultimate blueprint for health tech disruptors. It distills hardearned lessons into practical strategies, empowering founders and CEOs to face Goliath-sized incumbents and win. If you’re building the next health tech startup or scaleup, this book belongs on your desk—dog-eared and highlighted.”
“Health Tech Giant Slayer captures the essence of planning with strategic speed —moving in alignment to go further, faster. The 5 Stones Growth System is a powerful framework for any health tech leader looking to scale with precision and purpose.”
“Fred Sheffield is one of the rare individuals in health tech who understands the power of integrated sales and marketing. Fred’s systems-driven approach is exactly what growth-stage CEOs need to achieve sustainable growth and stand out in a complex market.”