The Art Of Strategic Communication
Christopher Cook
A Police Chief’s Guide To Mastering Soundbites, Storytelling, And Community Engagement
In today’s fast-paced environment, the speed at which communication travels and the resounding calls for police accountability demonstrate a need for purposeful communications embedded in a strategic mindset. When done right, strategic communication can increase transparency, build trust, and encourage active community participation. Chief Cook has distilled over thirty years of experience into timely lessons filled with practical solutions you can begin implementing right away.
Christopher Cook
Christopher Cook, Chief of Police in a suburb of Fort Worth Texas, draws from real-world experience over the past three decades to serve as an expert instructor, executive coach, and mentor. He is best known for his contributions to the field of public safety communications and police-media relations while serving as a Deputy Police Chief in Arlington, Texas. Chief Cook serves on the Caruth Police Institute Executive Advisory Board, the Institute for Law Enforcement Administration Advisory Board, and the Executive Board of the Federal Bureau of Investigation National Command Course Association. He is the past president of the National Information Officers Association.
Praise for The Art Of Strategic Communication
“Absolutely a phenomenal guidebook on applying strategy to your communication efforts. Christopher hit on the topic areas that matter most to police leaders and strategic communication advisors.”
“Chief Cook excels in meeting peoples’ communication needs, and his real-world experience and proven track record make him one of the most insightful leaders in strategic communication across the country.”
“This is a must-read book for practitioners and those who supervise them about how to get your message out in a timely and accurate manner and in ways that the message will be easily absorbed.”