Stop Starvation Marketing
Christine Slocumb
23 Power Growth Moves for Health Tech, IT, Biotech Companies
Get ready to embark on a journey through twenty-three power moves that will help you grow a successful healthcare, biotech, or IT company. With practical tips and real-world success stories, Stop Starvation Marketing is a must-read for tech leaders looking to take their marketing to the next level. Every chapter is packed with tactics, tips, and punchy anecdotes that immediately demonstrate each point.
Action strategies are clearly outlined and provide a blueprint for success. If you are serious about marketing results—and enjoy a spot of humor along the way—this book is for you.
Christine Slocumb
Christine Slocumb, MSEE, MBA has 30 years of marketing, business development, and product management experience in a wide variety of companies, from start-ups to Fortune 50 firms. As the founder of Clarity Quest Marketing, and now with Supreme Optimization, she has worked with digital health, life sciences, and technology firms on marketing strategy, business planning, and marketing implementation. Christine presently holds eight U.S. patents and is a Forbes Agency Council member.
Praise for Stop Starvation Marketing
“This book is a must-read for any leader looking to revolutionize their marketing approach in health tech, IT, and biotech. Slocumb skillfully blends strategic insights with practical tips to help you build a strong brand identity and foster lasting customer relationships. Don’t miss out on the opportunity to learn from one of the best in the business.”
“When it comes to tech marketing, Christine Slocumb delivers both an invaluable ‘how-to guide’ and an excellent ‘manual in mistake avoidance’—all in one indispensable read. What I wouldn’t havegiven to have this sage advice when I was launching my tech start-ups.”
“This book is a must-have compass for marketing leaders of all levels. Not only does Christine give practical guidance on priorities, strategies, and vouching for your marketing budget, but she also gives great insight on where and how to feed your growth engine.”